As an HVAC contractor, you know that the lifeblood of growing your business is generating additional leads. Even though you’re an expert with air conditioning or how to repair a heat pump, that knowledge doesn’t automatically transfer to knowing what it takes to create a high-quality HVAC website for lead generation. Investing time in your HVAC website now means the difference between reaching potential customers effectively or falling behind the competition.
The Importance of a High-Quality HVAC website
The first impression of your HVAC company is when potential customers land on your website. An HVAC website is an excellent way for HVAC contractors to set themselves apart from the competition. The best HVAC websites feature innovative designs, up-to-date information, tips for your current and potential customers, and easy navigation.
An HVAC company benefits from creating a new website or updating their existing one because it helps them rank higher in Google. These updates also help them engage with their customers when they reach their site. You’ll be amazed by the immediate benefits of doing this correctly, including business growth and an increase in your company’s bottom line.
The HVAC Company About Page, Contact Page, and Homepage
The most frequented pages on your HVAC website are the about page, contact page, and homepage. Your potential customers use these pages to learn more about your HVAC company and make personal connections with the HVAC contractors that schedule service in their homes.
Elements of a High-Performing Home Services Site
Beyond a good color scheme, every HVAC services website should have, at a minimum, ten pages. Having these elements in place ensures that website visitors understand what services your HVAC business offers, how to reach you, and more. Here are examples of the features of a high-performing home services site:
- Homepage with your company name at the top and your company’s contact information at the bottom
- About page featuring your company’s history and background information for the HVAC contractors you work with
- Contact page, including links to social media, your company phone number, and a contact form
- Services page, including the service area you cover, how to schedule an appointment, and if you offer emergency services.
- Reviews and testimonials from customers on Yelp, Google reviews, and more
Additional elements your website should include:
- Pages featuring hyper-local service areas, which means you’re creating a single page for every city within your service area
- Case study pages, which include an infographic and other data showcasing statistics about your company and how it fits into the HVAC industry
Using SEO for Lead Generation
A sure-fire way of driving more HVAC leads through your HVAC website is by ensuring it has optimization for search engines. That’s another way of saying SEO (search engine optimization). That means you’re conducting keyword research for your HVAC company and then ensuring those keywords and keyphrases integrate into every pertinent element of your website.
Here are several SEO placement examples:
- Blog and article content
- Copy that’s on every page
- Heading (H1, H2, and H3) tags
- Image optimization
- Meta descriptions and titles
- URL structure
Including an SEO strategy into your HVAC web design means it has a better chance at achieving high search engine rankings and attracting the website traffic you need to generate more business. Search engine optimization strategies prove to work time and time again in the home services industry.
Create a Mobile-Friendly HVAC Website Design
Having a mobile-friendly HVAC website design is no longer an option—it’s a priority! First and foremost, create a design for your company’s website that your visitors can use on every device, including smartphones and tablets.
Your website’s visitors spend most of their time on these devices, with up to 40% of online traffic coming from mobile users in the United States, so it’s in your best interest to design a website accommodating that.
For example, your potential customers are using the phones to research home services near them. That could be for AC repair, a plumber, or emergency services. If they land on a webpage that isn’t easy to navigate or view on their phone, they’ll click away. That results in lost leads for your company!
Feature Calls to Action Throughout Your Web Design
If your web design doesn’t include strategically placed calls to action, you’re missing lead generation opportunities. A call to action (CTA) gives your site’s visitors an indication of what they need to do to take action on an offer, deal, or another opportunity.
For example, if you want your leads to call you, the CTA should include your company’s phone number. You might wonder if it’s a better idea to feature contact forms or try generating phone calls when creating a CTA. Compared to a contact form, you’ll find that a phone call is better for lead generation in the HVAC industry.
The Benefits of WordPress for Lead Generation
If you’re unsure how to design a website or if it’s mobile-friendly, WordPress is a user-friendly platform for creating your HVAC website. Not only can you find a wide variety of designs, but they’re also responsive—meaning, they’re mobile-friendly.
WordPress also features an SEO (search engine optimization) framework and opt-in forms for capturing HVAC leads. There are also numerous opportunities for CTA placement to aid lead generation that much more.
Create a Heating and Air Conditioning Blog
In addition to improving your company’s ranking on Google, a blog is also an excellent way to build authority within the HVAC industry. Adding blogging to your digital marketing strategy means that your small business can take on a more prominent local business within their region.
Ideas for developing a high-quality HVAC blog:
- Frequently asked questions: When your potential customers have specific questions, blog content is an excellent way of positioning your company as a go-to source for answers for these issues. Ensure your blog posts have optimization to ensure they’re ranking in search engines and capturing qualified HVAC leads.
- When to publish: HVAC marketing involves planning, and your blog is no exception. Create a blog post plan, similar to an editorial calendar that hits your customers’ needs every season. You can build trust with Google and your potential readers by posting between one and four times weekly.
- Tie posts back to your HVAC services: In one way or another, all of your HVAC blog posts should tie back to the services you offer. While increasing visibility on Google is a priority, these posts must also use blogs to boost conversions by tieing them back to a specific product or service.
The Bottom Line
Your company’s online presence is an integral part of your HVAC marketing strategy. If search engines can’t find your HVAC business, then your lead generation efforts fall by the wayside. Your site must look great, be easy to navigate, and facilitate conversions through emails, phone calls, and visits.
You know you have the best HVAC website design when you can blend all of these elements seamlessly. That way, your customers can find the information they need, build trust, and take action. Website design is more than finding the best color scheme and layout and, by following the tips above, you can create an HVAC website that drives more HVAC leads.