I believe in the trades.

I come from a family of entrepreneurs and tradesmen.

My father is an electrician and was a massive advocate of the trades growing up. The trades allowed my dad to build a career, family, and life he could be proud of. My three brothers run a successful HVAC business where I spent one year of my career in the sales and marketing department. I’m incredibly proud of what my family has built; this brand is a way to honor them.

As for me, I spent ten years in B2B tech sales for companies like IBM, Apple, and Hewlett Packard Enterprise before launching a marketing and sales company, where I helped rebrand, turn around, and modernize many companies considered “old,” “outdated,” or “boring.”

My work helped these companies generate more traffic, leads, and sales.

In 2020, I was hired to rebrand a company here in Atlanta called Construction Ready, a nonprofit that helps people of all ages and backgrounds get a great-paying construction job and build a rewarding construction career.

The new website, messaging, brand, and marketing plan I launched for them skyrocketed their traffic and leads. I even helped their sales (recruiting) team communicate more clearly so they could place more people into construction jobs.

While doing that project, I had to do a lot of research to create Construction Ready’s new brand and messaging. That’s when I learned that the trades are still looked down upon compared to a four-year degree. Most don’t see the trades as a valuable or viable career path.