I believe in the trades.

I come from a family of entrepreneurs and tradesmen.

My father is an electrician and was a massive advocate of the trades growing up. The trades allowed my dad to build a career, family, and life he could be proud of. My three brothers run a successful HVAC business where I spent one year of my career in the sales and marketing department. I’m incredibly proud of what my family has built; this brand is a way to honor them.

As for me, I spent ten years in B2B tech sales for companies like IBM, Apple, and Hewlett Packard Enterprise before launching a marketing and sales company, where I helped rebrand, turn around, and modernize many companies considered “old,” “outdated,” or “boring.”

My work helped these companies generate more traffic, leads, and sales.

In 2020, I was hired to rebrand a company here in Atlanta called Construction Ready, a nonprofit that helps people of all ages and backgrounds get a great-paying construction job and build a rewarding construction career.

The new website, messaging, brand, and marketing plan I launched for them skyrocketed their traffic and leads. I even helped their sales (recruiting) team communicate more clearly so they could place more people into construction jobs.

While doing that project, I had to do a lot of research to create Construction Ready’s new brand and messaging. That’s when I learned that the trades are still looked down upon compared to a four-year degree. Most don’t see the trades as a valuable or viable career path.

I was shocked.

I began reading countless stories of Construction Ready graduates who transformed themselves for good and built great lives after choosing to become tradesmen, which is precisely what my family did.

I was reminded of the cold hard truth I learned growing up: the trades are a vital industry to society. You can always get a trade job. 

And the trades allow anyone to make good money and build a great life without the burden of student loan debt or four years of college.

And at that moment, along with seeing all these baby boomers retire, I decided to launch HVAC Engine to help the next generation of HVAC business owners build healthy, thriving companies through what I know best: marketing and sales.

I’m admittedly biased, but I believe marketing and sales are the most important departments in an HVAC company. They are the key to generating more leads, closing more sales, making more money, and building successful lives.

For the business owners.

For the employees.

But most importantly:

For the families. 

HVAC businesses deserve to turn a profit. And every day, I’m going to pour my blood, sweat, and tears into making that happen.

Join me on my journey, and let’s fulfill this mission to keep the trades alive together. It’ll be great to have you.

To your profit and success,

Danny Peavey

CEO, HVAC Engine

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